Shopping Center “Maidan”

Name of the project, its conception

Shopping center “Maidan”. It is the first shopping center of such scale in Chernovtsy built by classical conception of a regional shopping center.

Location, advantages

It is located in one of the busiest crotch of the city. It is come-at-able both for private transport and for public conveyances.

Total area, number of storeys

The floor space (excluding offices, service and storage rooms) amounts about 11000 square meters. The center is three-storied, with escalators.

Specialization, shops located

The shopping center doesn’t have particular specialty, and offers consumers the widest spectrum of goods, from foodstuff to durable household goods. For “anchor” tenants there stand a grocery superstore belonging to the national network “Silpo” taking floor space of 2200 square meters on the ground floor, and electronics superstore “ABV-Tekhnika” with total area of 1840 square meters on the second floor. The first floor is designed as a full line department store with consumer goods where one can find clothes and footwear from such well-known brands as Adidas, Rbk, Terranova, Intertop, VD ONE, Colin's, Sasch, BGN, Motor, INCITY and others, along with large shop of children's goods, accessories, jewelry, clocks and watches, etc. In addition, there are jewelry and souvenir shops, dry-cleaners, mobile connections and photo services, “PrivatBank”, chemist’s shop and cafe “Pizza Chelentano” on the ground floor. Besides the electronics superstore, the second floor is designed with shops offering different household goods (furniture, carpets and others). There are cafes on all three floors.

Contingent of customers

The shopping center is planned for the widest circles of customers. Despite of the fact there is a range of boutiques with elite goods, the primary strategy remains geared to the customer with an average level of income. And the fundamental function of the center is not to sell expensive goods for elite, but to improve the process of shopping by accustomed prices to customers. The advertising campaign held in the city is directed exactly on formation of such treatment of “Maidan”.

Equipment. Technical equipping of the building

The project is equipped with escalators and lifts, security arrangements, host conditioning, heating and ventilation systems, telephone exchange, as well as with parking place, two central entrances, spacious stair flights, private and goods entrances.

The front of the building, inner decoration and design of the project are constructed in accordance with contemporary European experience in creating such facilities.

Parking

Free parking is situated in the territory of the complex in front of the building and provides more than 200 parking places. At the back of the building there is a separate parking for offices.

Differentiation from similar projects

Our primary differentiation from other developers is our thorough attitude to marketing of the shopping center “Maidan” to be the main. First of all, this is thorough attitude to enrolment of tenants so that to form in the end for the customer a competitive and interesting goods offer. Besides that, we have worked out the marketing program of positioning and developing of the shopping center. Without a doubt, we can consider the shopping center “Maidan” to be the best place for a trade operator to be present in Chernovtsy.